MARR CONTRACTING
(‘The Men From Marr’s’)
OVERVIEW
| CLIENT: | Marr Contracting |
| AGENCY: | Generation Alliance & freelance |
| PROJECT: | Various |
| MY ROLE: | Consulting Brand & Communications Manager |
| DATE: | 2015–current |
| SECTOR: | Construction |
THE CLIENT
Marr Contracting (‘The Men From Marr’s’) are world leaders in the design & delivery of heavy lift luffing tower cranes and complex craneage services. Not just a crew and cranes for hire, they are big thinkers and problem solvers who love a challenge. The third-generation family-owned and run Australian business operates a fleet of more than 70 tower cranes and has a string of ‘world firsts’ to its name including the design of the world’s largest crane, the M2480D.
ABOUT THE PROJECT
I first met ‘The Men From Marr’s’ in 2015 when I was working as the Communications Director for Sydney-based brand agency, Generation Alliance (Gen.a). Gen.a were appointed to develop a new brand strategy, refresh their identity and roll it out across multiple platforms including Marr’s website, case studies and marketing materials.
In a storytelling sense, the challenge was to create a new brand platform and identity that reflected the global aspirations of the business and their already enviable reputation in both Australian and international markets.
Although there was a strong heritage and history behind the business, the existing brand language (in both a visual and verbal sense) didn’t match the incredible scale of the projects and engineering challenges that the Marr’s team take on. Our task was to make the brand more modern, more sophisticated, and worldlier – because the business had all the proof points to back it up.
In 2019, I joined Marr’s Senior Leadership Team in the capacity of Consulting Brand & Communications Manager with responsibility for overseeing Marr’s brand, communications and PR strategy. I’m hooked!
SCOPE
Brand strategy & management
Communications planning & management
Content development across all communications channels & platforms
Case study development – including interviewing, researching and writing
Script development & production management of brand videos & case studies
Management of external PR, digital & design agencies
Account service / project management
WEBSITE
CASE STUDIES
VIDEOS
PR STRATEGY & MEDIA RELEASES